An ocean-lover and avid traveler, Kumiko saw with her own eyes the dire situation of the oceans caused by our selfish ways. Every kind of single-use plastic that you can imagine had ended up in the oceans, covering the once pristine beaches and waters, endangering marine life and the ecosystem.
Today we are all dependent on plastic. Even our yoga wear is made of plastic. As a yoga instructor, she could not ignore the fact that this contradicts the ethics shared through the traditional teachings of yoga. What first started as an experiment to rid plastic from her life eventually developed into a much bigger project. Leveraging her knowledge and skills from years of product marketing in the luxury cosmetics field, with the support of like-minded experts and companies, the journey of yoq began in January 2018.
Kumiko is committed to offering responsible, eco-friendly options to the yoga community so we can contribute to the nurturing of a healthier planet.